I remember following JW Collection (and creator Jake Woods) early on, and it seems like they’ve since scaled back their presence/production… jwcollection.com is no longer an active site, at least, but you can still buy Hard Impact underwear around the ‘net.

The neon colors certainly grab your attention, and the fabric looks nice. Combine that with impressive, nicely-shaped pouches, an aggressive font for the brand name, and a tough-as-nails-inspired logo, everything about the line is meant to grab your attention and does a good job of it!

The pair here seems to be on the low-rise side of cuts, and that plus the vibrant colors in particular make it almost look like it’s a swim brief instead of normal underwear. (It’s “normal”, though – 95% cotton and some Spandex.)